Top Common Facebook Advertising Mistakes Some Marketers Make

All of us makes mistakes in facebook advertisements. Some of the most done  advertisement mistakes are:

1. Casting your advertising net to widely

Facebook has more than 1.95 billion users on the whole planet , and that’s automatically suggested as an outstanding  social platform for advertising.

As we all know that there are a lot of facebook users , who does not care and interested about your brand. But that does not mean that no one cares or thinking about your brand , but a lot of people are likes your brand simultaneously.

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So it’s a great deal to find these people. You should check google analytics to see who is engaging with you currently . You can use your facebook ads in a lot of useful ways: by area, by age , by gender , interests and more. So , it is very much important to refine your targeting and then continuously use google analytics to find about the result of your efforts.

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2. Not Excluding Past Purchasers

While starting  facebook ads people usually forget to exclude people which have already clicked on the ads and have a deal with you.

Its better to exclude your old purchasers because of the following reasons :

1)    You are wasting your money on the people which have purchased from you. So its better to exclude them .

2)    Yours ads will no longer attract them, so you should exclude them.

Vantage automatically delete people , which have already dealt with you.

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3. Not Understanding Your Ad Objective

Setting marketing objective is the first step while creating a facebook advertisement.

If you choose a wrong objective , you will be fail in a small time and also you will waste your money on wrong thing.

4. Disregarding The Importance Of Images

Images are responsible to attract a lot of facebook users, people pay more attention to pictures and visuals , than a simple ad.

Facebook offers a lot of different ad format and provide to include at least one image.