Digital Aim School

Digital Aim School is a training institute for the learners of Digital Marketing. It bring with a common platform for learners, job seekers, and professional.

Saturday 29 September 2018

What is the domain authority (DA) of a website? – Digital Marketing Training Institute

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What is the domain authority (DA) of a website? – Digital Marketing Training Institute: To Authorize your website a number is defined that is the Domain Authority. To increase the chances of higher ranking in the search engine result pages (SERPS) or to get more organic traffic is to …
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Friday 28 September 2018

Wednesday 26 September 2018

Monday 24 September 2018

Power of Facebook Messenger Marketing

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If You are a business owner you must be agree on this, that you always want to approach your customer where he already spends his time. If your customers are cricket loving customer, you would like to advertise on ESPN or Cricinfo.
You would always like to put your advertisement where your target audience can see it.
You’d put your ads on sports networks where your target market will see them.
This is why now a days the Messenger Marketing has become one of the biggest marketing channels and in next 5-6 years it will become the most trusted and biggest marketing channel for advertisement.
Day by day we are moving away from emails, SMS and calls. This is because of the user-friendly mobile apps like Messenger, WhatsApp and other mobile apps. Everyone rely on this because this Facebook Messenger app is the quickest easiest and most convenient way to interact with someone.
Before we Move further and discuss the future of Messenger Marketing, let’s talk something about what and why it’s so important for the business to start using FB messenger to connect with customers. you can learn more about the same at SEO Training Institute in Faridabad
What is Messenger Marketing?
Messenger marketing is a popular, new and increasingly trustworthy mode po communication with leads, customers and viewers. Unlike other channels like email, SMS, calls it gives better engagement.
This really gives wings to your marketing strategy because when you send any advertisement or message to your customer on FB Messenger, more people will read it and also you can interact with them.
These messages can be live i.e. you can integrate your customer care through Facebook messenger or it can be like chatbot i.e. an automated system to interact with your customers. At facebook messenger you have ample of options to do that you can’t do with SMS, here through Facebook Messenger you can craft a beautiful message with Call to Action button, galleries of your product, send Birthday greetings to your customers and more.
Messenger Marketing has the combination of attractiveness and automation of email solution with instant delivery of SMS. It gives perfect balance to communicate with customers.
As a business provider you have option to sell them products through Messenger, you can use messenger to ask for feedback and more.
Its feature to add clickable CTA buttons provide option to customize the advertisement as per the market strategy and your business needs.
Multiple Ecommerce companies are integrated with this messenger app and are using the features of Messenger to send notifications to customers like purchase confirmation notification, status of the shipment and more.
Yes you can do all these stuffs using email solution, but wait a minute let me give you one analytical data even the best email marketing companies in the world get open rate under 30% and do you know what is the open rate at Facebook Messenger, its hovering around 85%. This is the USP of Facebook messenger marketing.
Also, in case your customer has any question regarding your offering he/she can just reply to your message and someone from your organization will be able to respond instantly. Facebook messenger provide communication feeling like one to one interaction.If you are looking for seo training institute in faridabad or internet marketing  training institute. Call us at 8882301900  8527707674
It gives less friction to the customer and as a result of this it helps you to create and manage a deeper and stronger relationship with your customer.
As I have already said that in next 5-6-year Facebook messenger is going to become the most trusty and biggest channel and is going to capture 80% of B2C communication.
This giant app is going to replace emails, phones calls and SMS solution and going to become the most used channel for customer communication.
As its is growing, companies around the globe are starting to realize the power and capability of this channel. Sooner or later it is going to be the alternative to a live chat, ecommerce store, mobile apps.
The best time to invest in messenger marketing is now as early adopter will win big. As I have already said it multiple different ways that as of now Messenger marketing is in the beginning stages of an explosion but very soon it will become the most appropriate mainstream channel of communication.
If you start learning the system, working on your strategies, defining your road map and developing your platform and customer base then you will be far ahead of your competitors when this channel comes into the mainstream market. You will be the choose one and among the leaders of this solution.
For more you can visit our website :: Digital marketing training institute in faridabad
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Saturday 22 September 2018

How to increase sell products and services using video ads – Digital Marketing Training Institute

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How to increase sell products and services using video ads – Digital Marketing Training Institute: According to research consumer are 64% more likely to buy any product when they see the video of that product and services But this is most important thing to know how to make video so you can achi…
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Friday 21 September 2018

How to increase followers on Facebook and Instagram

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How to increase followers on Facebook and Instagram





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Some reasons why you should Caption your Videos ~ Digital Aim School

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Some reasons why you should Caption your Videos ~ Digital Aim School: Digital Aim School is Digital Marketing Training Institute In Faridabad. We have highly skilled proficient trainer that provides you better training for your success. we set the goal for your career to reach your success its our main motive.
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Wednesday 19 September 2018

Some reasons why you should Caption your Videos

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There is lots of reason and pros to add caption in video see below the reasons one by one
Caption helps to boost SEO
Search engines like Google, yahoo, Bing are not able to read videos and audio files it means they don’t understand what’s the video all about so in your website or on different platform where you are adding some video are useless because the Google or different search engine crawlers will not understand your video. In order to make your video accurate for search engine you need to index your video with text or caption. By adding caption search engines easily understand the purpose of video and the best part in caption you can add some keywords so it will help to increase the ranking of video and your video will get more viewers and your video can come on top priority. These are some powerful tool of digital marketing and SEO you can learn such tips and tricks at Internet Marketing Training Institute Faridabad.

Captions allow your audience watches your video in more places –
Caption is very helpful in some cases where you don’t want to listen the audio or you don’t want to play sound like in library or on some social places like Metro,Temple on that place with the help of caption you easily understand what is video all about and you don’t need to switch on  the video sound just by reading the caption you easily understand the purpose and meaning of video. Also on social media like facebook where video sound is switched off so there caption helps to understand the video a lot

Captioning ensures your videos are accessible to everyone
Caption plays very important role if you want your video to make world wide as we know there are lot of countries in world and also lot of language so to provide your video global access caption helps a lot .Not only up to this, if person is deaf or they have listening disabilities than also caption helps to understand the purpose of video
Captioning your video increases engagement –
To increase customer engagement in the video we can use attractive caption or color full caption. This method helps to attract customer towards the video and also don’t make video monotonous. Colorful captions that attract the eye work as an additional hook to draw audience attention in and encourage them to watch for long
Repurpose your content
When we add caption to video that means we write about the video and there we include some keywords and also some important information about the video so we can use the same content for digital marketing also like for blogs and articles .
This method ensure the repurpose of your content and also increase the reusability and this helps you to promote your video and content on different platforms
Subtitles Increase Video Social Reach
After making some research Instapage found that captioned videos on Facebook had 16% higher reach than those without caption. Also this had 15% more shares, 17% better reactions, and 26% more call-to-action click throughs So from the data we can easily understand the importance of caption in video these are the some very basic but powerful tool if you want to keep your strong foot in competitive market you can learn such basic and important tricks of digital marketing at Digital Marketing institute in Faridabad.
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Tuesday 18 September 2018

Monday 17 September 2018

Saturday 15 September 2018

Friday 14 September 2018

How to Use Hashtags ‘#’ on Social Media Marketing – Digital Marketing Training Institute

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How to Use Hashtags ‘#’ on Social Media Marketing – Digital Marketing Training Institute: There was a time when, the ‘#’ was a simple pound sign, hash mark & off course used in Programming language C, C++. But suddenly social blue bird flew into the scene and turned hash mark into a…
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Thursday 13 September 2018

Advantage of relationship marketing and definition of relationship marketing

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Advantage of relationship marketing and definition of relationship marketing: Focusing on relationship marketing might be a solution if you want more business opportunities for your company. Why and How? Now a day’s only selling to a client is not enough anymore, now customers are expecting the managed service, usability and proper experience. Due to this now a day’s companies started to draw their attention on user experience, satisfaction and more focused on better offering as per the best technical match in the industry. Companies are focusing on ‘Customer First’ approach to make customer satisfy. Learn how to attract more customers by digital marketing with SEO training institute in Faridabad.
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Awesome Practices for Landing Page that will attract more customers on your website

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You need to accept this truth that, landing page of any website or blog is the unsung hero of its brand’s website. Do you know? It’s Your Website’s landing page that has the ultimate power to attract the visitors, convert it to leads and finally your customer. That is why it is very necessary to optimize website landing pages to provide best customer experience and complete summary to your leads and customers and to offer the best journey while browsing through website. To provide you best practices, let me start with the basics. But just read our Digital marketing training institute in Faridabad blogs for your knowledge.
Let’s Understand what Landing Page is.
In lay man language, a landing page is the entry point to any website. It can be anything like a blog post, an ad page, a pop-up, or anything which you choose. Any website needs landing page to attract leads and customer for their brand by offering the view of the services/products you are offering
Do you know how a landing page helps your brand?
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” -Jeff Eisenberg
Landing Page Leverages Business Goals
A good Landing page helps to take your business to a new height because in every market Top position always remains empty, a landing page. A properly created and maintained landing page gives  you more efficient and kind of audience your brand needs, it not only generate leads but also converts them to be a part of your brand. Landing pages are the best and most efficient way to make the audience participate at your websites by downloading an Ebook, sharing a content, watching a video, etc. It increases the visits at your brand and accordingly your brand value. If you want to increase your business goal just connect with our Internet Marketing Training institute.

Need Brand Awareness, Landing page helps
Your website’s landing page directly affects your brand’s reputation. It totally depends on how your landing page and how impressive it is. If your landing page feels impressive to your viewers they not only remember it but also become brand ambassador of your website and your brand.
This is the best way to increase your brand awareness.
Less Conversion! Your Landing page need more work
You are a brand owner, you always want more conversion, everyone wants. Do you know? Your landing page helps you to get more conversion because it has the ultimate power of doing so. Your landing page is your Mjolnir it has the ultimate power of Call to Action it can do anything like urges viewer to fill out the form, leave a message, fill up the survey form. This gives you the most probable leads who can be your customer. A better landing page gives you lead, convert it to customer it always brings lot of conversions, since it always provides what the viewer wants. If you have any question click on our Online digital marketing courses for help.

Don’t Know how to Optimize Landing Page Experience for a Better Customer Journey?
If your Landing page the most important part of your website designed, created and maintained in the right ways it it can bring groundbreaking opportunity & changes for your brand. A well designed and optimized landing page gives best experience & more customers than a normal unoptimized landing page. Always keep dos and don’ts in your mind while creating a optimized landing page.
Don’t make your viewer Confuse, Always Be Clear
Always make sure to give proper and clear message to your audience whenever you work on optimization of your landing page.
Make sure that your landing page communicate the exact about your brand , if it will not then only it will create confusion and your viewer becomes confused. Always focus on correct branding and exact information about the brand. A landing page with clumsy content and idea is always tends to confusion and less conversion & on the other hand a brand with clear landing page with clear information always tends to get more conversion and customer satisfaction. Always use easy language on your landing page to make it easy for viewer to get the message of your landing page and brand.

Also Read Our Blog :: Make your Career in Digital Marketing


Don’t let your traffic divert the other way because of Slow SPEED.
If you have clear information at your landing page, you will get as much traffic or users on your website because the more will be your brand awareness, and the more will be your conversions. But one minute wait a second if your landing page takes more than 3 seconds to load then there is very high probability that user will quit your website and move to somewhere else. It all depends on whether your landing page loads fast enough or not. No one wants that their customer move to some other site so ensure that your landing page doesn't have any large-sized image or video because that is the main reason why a landing page load slow. Always check the loading time of your landing page to make it optimize and to get more traffic on the website.
Make your Website Optimized for Smart phones
Most of the people around us using the Smart phones and more than half of the internet user uses the internet through smart phones. If you know, Google as rolled out a algorithm that ranks website based on the mobile frequencies and other KPIs. And this algorithm google uses for ranking of websites which are compatible on Mobile.
You should use an interface that automatically generate mobile friendly landing pages. There are multiple interfaces available now a days to fulfil this requirement
Use Content that Drives People to Take Action
A landing page with engaging content, such as a video, or a piece of interesting information, helps in more lead generation than a simple landing page. An optimized landing page should be able to both engage people as well as inform them about your brand. Do not make the landing page overpowering, but use content that is relevant and makes sense.
Make it Crisp and Simple
Make your landing page simple and crisp always show information on which your viewer can trust and also, they can relate. If You wish people to connect with your brand, You can do that just with a simple optimization of your landing page. A landing page with crisp and clear content always gets more viewers and visits  as compared to a landing page filled with too much information, because customers don’t pay attention to all the content most of the time.
Headline:
Make sure to keep a short and catchy headline since it is the first thing the visitors will see. Your headline should answer these questions: what is your product/service about? What will visitor get from your brand?
Show Them What You Have
The first question that a viewer might ask you is, “How are you different from all your competitors out there?” Your landing page can be the perfect answer to that. Optimize your landing page in a way that it’s evident to your audience as to why you are a better choice for them instead of other brands. Show them what you offer, but do not make it enforcing and obvious. Be creative with your landing page. That increases both the engagement and the audience’s choice of choosing your brand.
There are a few questions need to be keep in mind before publishing your brand’s landing page:
  1. Who will be your visitor on this landing page? -
  2. How are they going to find it?
  3. How long it takes to convert a visitor into customer?
  4. Is it easy to interact & understand with the landing page?
If you are looking for SEO training institute in faridabad or internet training institute in faridabad. Call us 8882301900  8527707674
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Friday 7 September 2018

10 Updated Digital Marketing Books of 2018

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10 Updated Digital Marketing Books of 2018: As we all know that books are the great source of knowledge as well as good friend. Digital marketing training institute in faridabad is the best Digital marketing institute for Learner, Job Seekers and professionals. Although we know about digital marketing but reading books will definitely tell you something new innovative and latest digital trends because they are being revised every year. These books give you best practices as well as latest trends that are prevailing in the market; it will help you growing your business and company. Just make resolution this year to as much book as possible.
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Wednesday 5 September 2018

The Best and most Critical Keyword Optimization Techniques for Your Website ~ Digital Aim School

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The Best and most Critical Keyword Optimization Techniques for Your Website ~ Digital Aim School: The terms of Digital Marketing online course refers to online marketing the products and services through digital channels such as search engines, websites, social media, email marketing, and mobile apps. Our institute provides professional training in digital marketing. Just join our institute any time, we provide practical training in internet marketing.
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The Best and most Critical Keyword Optimization Techniques for Your Website

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The role of SEO in any business is very important as they use technique or manipulate the things to bring relevant traffic to your site. Many search engines like Google, Yahoo, and Bing change or update their logarithm to give user ultimate experience. Among them of course Google is worlds most fastest and reliable search engine and has a uncountable satisfied customers.If you are looking for Internet marketing training institute in faridabad. Call us at 8882301900 8527707674 . Google update his algorithm time to time to give user best possible answer of their question in less time and up to their satisfaction.
                      Many people consider SEO (search engine optimization) as a technique of manipulating search engines to rank a particular website higher up in search results. But, the reality is altogether different as the main aim of SEO is as follows.
  • To optimize your website for enriched user experience.
  • Providing your website to the search engines for consideration       
We should consider following points in this regard:
(1) Write Useful & Quality Content:
                                         As we have discussed earlier useful and quality content is very important for SEO. It is you can understand by the fact that it Is a kind of law that is necessary for content writing. SEO are very fond of quality and fresh content writing, so always write fresh and unique content writing and update it with latest article and trending news that are prevailing in the market. If necessary write fresh content and mix it with audio visual videos, demographics, stats and fresh and innovative ideas.
Looking for SEO training institute in faridabad Visit our website :: Digital Aim School

                            So, you must focus on publishing high quality content on your website or blog. Diversify your content and make it more engaging by mixing textual content with visual content. Images, videos, infographics and slideshows are more engaging and shareable among users.
(2) Focus on Keyword Placement & Density:
                                                Keywords as we all know that this is the driving force of any search engine, and it should be used accordingly. Keywords should be relevant and sure to be used on proper place. One has to also keep in mind while writing or placing
your content that it should be precise yet Appling and it should be to the point. Try optimizing your website not more than 5 words. Proper placement of words is necessary because proper placement of keyword is necessary to recognize your relevance of content writing by SEO. Focus on Keyword Placement & Density.
                          The keyword density on a webpage should not be more than 3.5% and less than 2.5% as exceeding this limit would be considered as keyword stuffing and may even be penalized, and anything less than this might not get your website discovered by the search engines.
(3) Use Proper Meta Tags:
                              Meta tags are very important for content writing and effective allocation of Meta tags are important. It is very important from SEO point of view. As Meta tags perform the tasks that are verify your content and its relevance on the search engine, and compel user to think and click on it. Use alphanumeric characters, commas and hyphens in your website Meta, as all other special characters are unreadable to the search engines. Also, use separate and unique Meta tags for separate Web Pages.


(4) Use Correct Image Meta attributes:
                                         Also make sure that you use Meta attributes for all images on your website as well. This will convey some information about the images to the search engines and also let these images be found in image searches.
(5) Use Keywords as Anchor Text & Link Title:
                                                This is also one of the important things we should consider. Meticulous selection of anchor text for hyper linking. Search engine consider meticulous selection Also add the link title to covey additional information about your webpage.
(6) Get Backlinks from Trusted Websites:
                                             As we have discussed earlier that backlinks are very important for any website. If your website contains backlinks then it implies that your site is highly authoritative and contains relevant information. Always try to find and add good backlinks to your site around your niche and find the suitable one. To get the backlinks from high rated sites you have to publish very useful and good content. Let the backlinks build in a natural way and always refrain from purchasing backlinks, as this is considered as negative practice and your website may be penalized for this.
(7) Optimize Domain Name & Other URLs:
                                              Having a SEO optimized domain name for your website is of great value and can serve you in many ways from SEO point of view and other things. We should consider following points also while having optimized our domain by SEO.
  • Maintain consistency with domain names – Make sure that both www.yourdomainname.com and yourdomainname.com point to the same website, by redirecting the latter to the former. Otherwise, search engines will see two different websites and that will undermine your SEO efforts.
  • Get an Old Domain Name – The domain age matters in SEO, so it would be very much beneficial if you can get an old domain (premium domain name) that has been around for quite some time. But, do verify that the domain was not misused by its previous owner, so that your website does not get penalized.
  • Use Sub-Directory Root Domain Names – Naming your webpages using sub-directory root domains (www.yourdomainname.com/new-page) is much better as compared to sub-domains (newpage.yourdomainname.com). And, it also provides much better opportunity to optimize the URLs.
  • Use keyword in your URLs – Search engines give priority to websites having related keywords in their domain name and other URLs. Try to get a keyword specific domain name and include page specific keywords in the sub-directories.
(8) Try to Make Website Navigation Easy:
                                             Websites which are user-friendly and easy to use not only allow search engine to crawl and read all your website pages, it also creates best user experience. Before proceeding we should consider following points in this regard.
. Every page on your website must be accessible from any other page in maximum four clicks.
2. Use the “nofollow” tag for external links, so that search engines can crawl your website thoroughly.
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3. Use text for linking (anchor text), instead of images.
4. Make sure all links on your website are working properly, and there is no broken link.
5. Create two separate sitemaps for your website (XML & HTML).
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