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Wednesday 19 September 2018

Some reasons why you should Caption your Videos

There is lots of reason and pros to add caption in video see below the reasons one by one
Caption helps to boost SEO
Search engines like Google, yahoo, Bing are not able to read videos and audio files it means they don’t understand what’s the video all about so in your website or on different platform where you are adding some video are useless because the Google or different search engine crawlers will not understand your video. In order to make your video accurate for search engine you need to index your video with text or caption. By adding caption search engines easily understand the purpose of video and the best part in caption you can add some keywords so it will help to increase the ranking of video and your video will get more viewers and your video can come on top priority. These are some powerful tool of digital marketing and SEO you can learn such tips and tricks at Internet Marketing Training Institute Faridabad.

Captions allow your audience watches your video in more places –
Caption is very helpful in some cases where you don’t want to listen the audio or you don’t want to play sound like in library or on some social places like Metro,Temple on that place with the help of caption you easily understand what is video all about and you don’t need to switch on  the video sound just by reading the caption you easily understand the purpose and meaning of video. Also on social media like facebook where video sound is switched off so there caption helps to understand the video a lot

Captioning ensures your videos are accessible to everyone
Caption plays very important role if you want your video to make world wide as we know there are lot of countries in world and also lot of language so to provide your video global access caption helps a lot .Not only up to this, if person is deaf or they have listening disabilities than also caption helps to understand the purpose of video
Captioning your video increases engagement –
To increase customer engagement in the video we can use attractive caption or color full caption. This method helps to attract customer towards the video and also don’t make video monotonous. Colorful captions that attract the eye work as an additional hook to draw audience attention in and encourage them to watch for long
Repurpose your content
When we add caption to video that means we write about the video and there we include some keywords and also some important information about the video so we can use the same content for digital marketing also like for blogs and articles .
This method ensure the repurpose of your content and also increase the reusability and this helps you to promote your video and content on different platforms
Subtitles Increase Video Social Reach
After making some research Instapage found that captioned videos on Facebook had 16% higher reach than those without caption. Also this had 15% more shares, 17% better reactions, and 26% more call-to-action click throughs So from the data we can easily understand the importance of caption in video these are the some very basic but powerful tool if you want to keep your strong foot in competitive market you can learn such basic and important tricks of digital marketing at Digital Marketing institute in Faridabad.
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