WHAT IS MOZ RANKING AND HOW TO HELP IN SEO FOR INCREASING WEB TRUST?

Domain authority is the one of the important factors, over years that Google uses to determine the search engine ranking of a website. Moz developed the domain authority that is a metric. To receive better and more web traffic your domain authority should be high, the higher it is the more is the search engine ranking. To measure the SEO efforts and compare with other competition websites, your domain authority is a good way and if you are looking for SEO training institute in faridabad or internet training institute in faridabad. Call us at 8882301900  8527707674

Moz uses more than 40 factors to determine the domain authority. Following given are some of them:

• Linking Root Domains-This is the list of unique backlists your website has gained. If it has acquired 20 external links from two different websites, then there are two root domains. Gaining few links from various websites will enhance your ranking more than gaining many links from same website.
• MozRank To score the strength of your website’s external links a metric i.e. MozRank is used. It takes account of the quality of those links moreover accounts the number of pointing links to your site. Quality always compete

quantity,that means a single good external link is far better than two of low-quality links. MozRank uses the scale between 0-10 , the average rating for a website is  MozTrust – MozTrust is also a metric similar to MozRank, that is used to determine the quality of your external links. It measure how adjacent your website is connected with trusted websites. Examples of few trusted website is .edu or .gov site links to a site that are linking with you. It increases your Moztrusting, it is also based on 0-10 ranting.

• Quality Content –Website’s search engine ranking is based on the content, so you can understand that the quality of your content is the factor defining its domain authority.

• Social Signals –.Social signals are widely used by Google as the social signals that identify the good quality content.  For instance: you can assume that a content that is shared, liked or commented on thousands times is of a good quality. Moz also uses the same signals.
• Search Engine Friendliness –This refers to the site structure, user-friendliness of your website as well as the use of SEO. Site structure can make difficult for search engine to properly move and index your site, this may affect your rankings.

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How Moz Calculate the Domain Authority?

With the help of an algorithm designed by Moz, domain authority is scored on scale 1 to 100. Its logarithm scale denotes that it is easy to improve the score from 20 or 30 than 70 or 80. 40-50 is considered average, 50-60 is good while more than that is excellent.

Step 1: Choose Good Domain Name

The domain name should be such that it is relevant to the website, it would be much better to choose a name that is related to your business so that visitors find it easy to remember.

Step 2: Optimize Your On-Page Content

You should optimize your On-Page, including title tags, images and content as well because SEO matters for both domain authority and the Google search engine ranking.

Step 3: Become an Authority Within Your Niche

It is possible when you create a great content and engage your followers and consumers on social media. By increasing your reputation as the authority, you will not only provide identity to your brand but also increase the traffic, it will also increase the number of external links from high quality sources.

You can also opt for the guest blogs on other website, this may increase your authority.

Step 4: Increase Your Social Signals

Although social signals are not the part of Google ranking algorithm, but the higher ranked pages have a clear coloration. Popular the page on Google more the likes, comments and shares. You can follow some basic steps to increase the domain authority.

• You should try to increase followers on the Facebook business page.
• You should behave active social media presence in the social networks, so if you share any content it gats traction.
• You should have a social media button on your page,that is easy for readers to share your content.
• Using the social sharing buttons your content should look good when shared.

Step 5: Be Patient

Increasing your domain authority is not an overnight task. If will take some time for Moz crawlers to evaluate the website after you made any of the above changes. So be patient. Systematically working to improve the rankings will give a good result to your domain authority.

Don’t forget to tick these off:

·       The domain name selected should be relevant to your niche.

• Optimize on-page SEO.
• There should be a high-quality content.
• Internal links can also be included to improve user experience.
• For a healthy website keep a check on bad and broken links.
• Should be mobile friendly.

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