If You are a business owner you must be agree on this, that you always want to approach your customer where he already spends his time. If your customers are cricket loving customer, you would like to advertise on ESPN or Cricinfo.
You would always like to put your advertisement where your target audience can see it.
You’d put your ads on sports networks where your target market will see them.
This is why now a days the Messenger Marketing has become one of the biggest marketing channels and in next 5-6 years it will become the most trusted and biggest marketing channel for advertisement.
Day by day we are moving away from emails, SMS and calls. This is because of the user-friendly mobile apps like Messenger, WhatsApp and other mobile apps. Everyone rely on this because this Facebook Messenger app is the quickest easiest and most convenient way to interact with someone.
Before we Move further and discuss the future of Messenger Marketing, let’s talk something about what and why it’s so important for the business to start using FB messenger to connect with customers. you can learn more about the same at SEO Training Institute in Faridabad
What is Messenger Marketing?
Messenger marketing is a popular, new and increasingly trustworthy mode po communication with leads, customers and viewers. Unlike other channels like email, SMS, calls it gives better engagement.
This really gives wings to your marketing strategy because when you send any advertisement or message to your customer on FB Messenger, more people will read it and also you can interact with them.
These messages can be live i.e. you can integrate your customer care through Facebook messenger or it can be like chatbot i.e. an automated system to interact with your customers. At facebook messenger you have ample of options to do that you can’t do with SMS, here through Facebook Messenger you can craft a beautiful message with Call to Action button, galleries of your product, send Birthday greetings to your customers and more.
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Messenger Marketing has the combination of attractiveness and automation of email solution with instant delivery of SMS. It gives perfect balance to communicate with customers.
As a business provider you have option to sell them products through Messenger, you can use messenger to ask for feedback and more.
Its feature to add clickable CTA buttons provide option to customize the advertisement as per the market strategy and your business needs.
Multiple Ecommerce companies are integrated with this messenger app and are using the features of Messenger to send notifications to customers like purchase confirmation notification, status of the shipment and more.
Yes you can do all these stuffs using email solution, but wait a minute let me give you one analytical data even the best email marketing companies in the world get open rate under 30% and do you know what is the open rate at Facebook Messenger, its hovering around 85%. This is the USP of Facebook messenger marketing.
Also, in case your customer has any question regarding your offering he/she can just reply to your message and someone from your organization will be able to respond instantly. Facebook messenger provide communication feeling like one to one interaction.If you are looking for seo training institute in faridabad or internet marketing training institute. Call us at 8882301900 8527707674
It gives less friction to the customer and as a result of this it helps you to create and manage a deeper and stronger relationship with your customer.
As I have already said that in next 5-6-year Facebook messenger is going to become the most trusty and biggest channel and is going to capture 80% of B2C communication.
This giant app is going to replace emails, phones calls and SMS solution and going to become the most used channel for customer communication.
As its is growing, companies around the globe are starting to realize the power and capability of this channel. Sooner or later it is going to be the alternative to a live chat, ecommerce store, mobile apps.
The best time to invest in messenger marketing is now as early adopter will win big. As I have already said it multiple different ways that as of now Messenger marketing is in the beginning stages of an explosion but very soon it will become the most appropriate mainstream channel of communication.
If you start learning the system, working on your strategies, defining your road map and developing your platform and customer base then you will be far ahead of your competitors when this channel comes into the mainstream market. You will be the choose one and among the leaders of this solution.
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