The Best and most Critical Keyword Optimization Techniques for Your Website

The role of SEO in any business is very important as they use technique or manipulate the things to bring relevant traffic to your site. Many search engines like Google, Yahoo, and Bing change or update their logarithm to give user ultimate experience. Among them of course Google is worlds most fastest and reliable search engine and has a uncountable satisfied customers.If you are looking for Internet marketing training institute in faridabad. Call us at 8882301900 8527707674 . Google update his algorithm time to time to give user best possible answer of their question in less time and up to their satisfaction.

                      Many people consider SEO (search engine optimization) as a technique of manipulating search engines to rank a particular website higher up in search results. But, the reality is altogether different as the main aim of SEO is as follows.

• To optimize your website for enriched user experience.
• Providing your website to the search engines for consideration       

We should consider following points in this regard:

(1) Write Useful & Quality Content:

                                         As we have discussed earlier useful and quality content is very important for SEO. It is you can understand by the fact that it Is a kind of law that is necessary for content writing. SEO are very fond of quality and fresh content writing, so always write fresh and unique content writing and update it with latest article and trending news that are prevailing in the market. If necessary write fresh content and mix it with audio visual videos, demographics, stats and fresh and innovative ideas.

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                            So, you must focus on publishing high quality content on your website or blog. Diversify your content and make it more engaging by mixing textual content with visual content. Images, videos, infographics and slideshows are more engaging and shareable among users.

(2) Focus on Keyword Placement & Density:

                                                Keywords as we all know that this is the driving force of any search engine, and it should be used accordingly. Keywords should be relevant and sure to be used on proper place. One has to also keep in mind while writing or placing

your content that it should be precise yet Appling and it should be to the point. Try optimizing your website not more than 5 words. Proper placement of words is necessary because proper placement of keyword is necessary to recognize your relevance of content writing by SEO. Focus on Keyword Placement & Density.

                          The keyword density on a webpage should not be more than 3.5% and less than 2.5% as exceeding this limit would be considered as keyword stuffing and may even be penalized, and anything less than this might not get your website discovered by the search engines.

(3) Use Proper Meta Tags:

                              Meta tags are very important for content writing and effective allocation of Meta tags are important. It is very important from SEO point of view. As Meta tags perform the tasks that are verify your content and its relevance on the search engine, and compel user to think and click on it. Use alphanumeric characters, commas and hyphens in your website Meta, as all other special characters are unreadable to the search engines. Also, use separate and unique Meta tags for separate Web Pages.

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(4) Use Correct Image Meta attributes:

                                         Also make sure that you use Meta attributes for all images on your website as well. This will convey some information about the images to the search engines and also let these images be found in image searches.

(5) Use Keywords as Anchor Text & Link Title:

                                                This is also one of the important things we should consider. Meticulous selection of anchor text for hyper linking. Search engine consider meticulous selection Also add the link title to covey additional information about your webpage.

(6) Get Backlinks from Trusted Websites:

                                             As we have discussed earlier that backlinks are very important for any website. If your website contains backlinks then it implies that your site is highly authoritative and contains relevant information. Always try to find and add good backlinks to your site around your niche and find the suitable one. To get the backlinks from high rated sites you have to publish very useful and good content. Let the backlinks build in a natural way and always refrain from purchasing backlinks, as this is considered as negative practice and your website may be penalized for this.

(7) Optimize Domain Name & Other URLs:

                                              Having a SEO optimized domain name for your website is of great value and can serve you in many ways from SEO point of view and other things. We should consider following points also while having optimized our domain by SEO.

• Maintain consistency with domain names – Make sure that both www.yourdomainname.com and yourdomainname.com point to the same website, by redirecting the latter to the former. Otherwise, search engines will see two different websites and that will undermine your SEO efforts.
• Get an Old Domain Name – The domain age matters in SEO, so it would be very much beneficial if you can get an old domain (premium domain name) that has been around for quite some time. But, do verify that the domain was not misused by its previous owner, so that your website does not get penalized.
• Use Sub-Directory Root Domain Names – Naming your webpages using sub-directory root domains (www.yourdomainname.com/new-page) is much better as compared to sub-domains (newpage.yourdomainname.com). And, it also provides much better opportunity to optimize the URLs.
• Use keyword in your URLs – Search engines give priority to websites having related keywords in their domain name and other URLs. Try to get a keyword specific domain name and include page specific keywords in the sub-directories.

(8) Try to Make Website Navigation Easy:

                                             Websites which are user-friendly and easy to use not only allow search engine to crawl and read all your website pages, it also creates best user experience. Before proceeding we should consider following points in this regard.

. Every page on your website must be accessible from any other page in maximum four clicks.

2. Use the “nofollow” tag for external links, so that search engines can crawl your website thoroughly.

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3. Use text for linking (anchor text), instead of images.

4. Make sure all links on your website are working properly, and there is no broken link.

5. Create two separate sitemaps for your website (XML & HTML).