You need to accept this truth that, landing page of any website or blog is the unsung hero of its brand’s website. Do you know? It’s Your Website’s landing page that has the ultimate power to attract the visitors, convert it to leads and finally your customer. That is why it is very necessary to optimize website landing pages to provide best customer experience and complete summary to your leads and customers and to offer the best journey while browsing through website. To provide you best practices, let me start with the basics. But just read our Digital marketing training institute in Faridabad blogs for your knowledge.
Let’s Understand what Landing Page is.
In lay man language, a landing page is the entry point to any website. It can be anything like a blog post, an ad page, a pop-up, or anything which you choose. Any website needs landing page to attract leads and customer for their brand by offering the view of the services/products you are offering
Do you know how a landing page helps your brand?
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” -Jeff Eisenberg
Landing Page Leverages Business Goals
A good Landing page helps to take your business to a new height because in every market Top position always remains empty, a landing page. A properly created and maintained landing page gives you more efficient and kind of audience your brand needs, it not only generate leads but also converts them to be a part of your brand. Landing pages are the best and most efficient way to make the audience participate at your websites by downloading an Ebook, sharing a content, watching a video, etc. It increases the visits at your brand and accordingly your brand value. If you want to increase your business goal just connect with our Internet Marketing Training institute.
Need Brand Awareness, Landing page helps
Your website’s landing page directly affects your brand’s reputation. It totally depends on how your landing page and how impressive it is. If your landing page feels impressive to your viewers they not only remember it but also become brand ambassador of your website and your brand.
This is the best way to increase your brand awareness.
Less Conversion! Your Landing page need more work
You are a brand owner, you always want more conversion, everyone wants. Do you know? Your landing page helps you to get more conversion because it has the ultimate power of doing so. Your landing page is your Mjolnir it has the ultimate power of Call to Action it can do anything like urges viewer to fill out the form, leave a message, fill up the survey form. This gives you the most probable leads who can be your customer. A better landing page gives you lead, convert it to customer it always brings lot of conversions, since it always provides what the viewer wants. If you have any question click on our Online digital marketing courses for help.
Don’t Know how to Optimize Landing Page Experience for a Better Customer Journey?
If your Landing page the most important part of your website designed, created and maintained in the right ways it it can bring groundbreaking opportunity & changes for your brand. A well designed and optimized landing page gives best experience & more customers than a normal unoptimized landing page. Always keep dos and don’ts in your mind while creating a optimized landing page.
Don’t make your viewer Confuse, Always Be Clear
Always make sure to give proper and clear message to your audience whenever you work on optimization of your landing page.
Make sure that your landing page communicate the exact about your brand , if it will not then only it will create confusion and your viewer becomes confused. Always focus on correct branding and exact information about the brand. A landing page with clumsy content and idea is always tends to confusion and less conversion & on the other hand a brand with clear landing page with clear information always tends to get more conversion and customer satisfaction. Always use easy language on your landing page to make it easy for viewer to get the message of your landing page and brand.
Also Read Our Blog :: Make your Career in Digital Marketing
Don’t let your traffic divert the other way because of Slow SPEED.
If you have clear information at your landing page, you will get as much traffic or users on your website because the more will be your brand awareness, and the more will be your conversions. But one minute wait a second if your landing page takes more than 3 seconds to load then there is very high probability that user will quit your website and move to somewhere else. It all depends on whether your landing page loads fast enough or not. No one wants that their customer move to some other site so ensure that your landing page doesn't have any large-sized image or video because that is the main reason why a landing page load slow. Always check the loading time of your landing page to make it optimize and to get more traffic on the website.
Make your Website Optimized for Smart phones
Most of the people around us using the Smart phones and more than half of the internet user uses the internet through smart phones. If you know, Google as rolled out a algorithm that ranks website based on the mobile frequencies and other KPIs. And this algorithm google uses for ranking of websites which are compatible on Mobile.
You should use an interface that automatically generate mobile friendly landing pages. There are multiple interfaces available now a days to fulfil this requirement
Use Content that Drives People to Take Action
A landing page with engaging content, such as a video, or a piece of interesting information, helps in more lead generation than a simple landing page. An optimized landing page should be able to both engage people as well as inform them about your brand. Do not make the landing page overpowering, but use content that is relevant and makes sense.
Make it Crisp and Simple
Make your landing page simple and crisp always show information on which your viewer can trust and also, they can relate. If You wish people to connect with your brand, You can do that just with a simple optimization of your landing page. A landing page with crisp and clear content always gets more viewers and visits as compared to a landing page filled with too much information, because customers don’t pay attention to all the content most of the time.
Headline:
Make sure to keep a short and catchy headline since it is the first thing the visitors will see. Your headline should answer these questions: what is your product/service about? What will visitor get from your brand?
Show Them What You Have
The first question that a viewer might ask you is, “How are you different from all your competitors out there?” Your landing page can be the perfect answer to that. Optimize your landing page in a way that it’s evident to your audience as to why you are a better choice for them instead of other brands. Show them what you offer, but do not make it enforcing and obvious. Be creative with your landing page. That increases both the engagement and the audience’s choice of choosing your brand.
There are a few questions need to be keep in mind before publishing your brand’s landing page:
- Who will be your visitor on this landing page? -
- How are they going to find it?
- How long it takes to convert a visitor into customer?
- Is it easy to interact & understand with the landing page?
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